Behind the premiere of El Cautivo

A content series published on the lead actor's Instagram during the film's release — six drops over four weeks, shot and produced by takomedia with the production company and the actor's team.

The brief

Turn the premiere weeks into a story the audience could follow: premiere nights, press days, the Barcelona screening, the moments between. Photography first, edited to the actor's voice, released as a series instead of a single gallery.

How it ran

Six drops between 28 September and 23 October 2025, alternating carousels and reels, plus a cinema partner reel. Each drop was planned around a real moment (premiere, press day, screening), shot by takomedia, selected and edited within 48 hours and published from the actor's account.

Impact

Public Instagram data, measured 11 October 2026: 485,732 likes and 1,215 comments across the six drops; photo carousels averaged around 100,000 likes per post, reels around 43,000. Audience reached: the actor's 4M followers.

Why it worked

• A real story arc instead of isolated posts.

• The actor as narrator, not a brand feed.

• Photography with a documentary standard.

• A fixed cadence the audience could expect.

• One crew covering stills, video and editorial in the same days.

Credits

Photography and production: takomedia.